Brad Richards

“Brad Richards work transforms the known iconography of the mythic West into his own brand of fresh new storytelling. With subtle clues cleverly mixed into each new piece, he challenges us to consider an alternative to the 'West' pop culture has created. Using a precision of form, attention to proportions, and a strong sense of visual movement learned in over three decades working in the industrial design industry (VP of Design and Creative Director of Motorcycles - Harley-Davidson / Chief Designer - Ford Truck) his work distills the spirit of the American West — its freedom, its grit, its open horizons — into compositions that feel sleek and elemental but are not afraid of showing the darker side of the story. Through a palette that evokes desert dusk, chrome glint, and the broad colorful skies of his home in New Mexico, Richards builds contemporary landscapes, animals and figures (buffalo, horses, outlaws and other high-desert icons) that merge the geometry of design with the raw romance of re-imagined frontier. The result: art that is at once minimalist and emotionally potent, grounded in place and story but elevated as modern expression.”